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Hospitality·2026
Rasakota
A warmer, more local brand and website for a Semarang restaurant group that had outgrown its first logo.
- Client
- Rasakota Group
- Role
- Brand strategy, identity, website
- Sector
- Hospitality
- Year
- 2026
The challenge
Rasakota runs four restaurants across Semarang, each with its own logo, menu style and Instagram voice. Guests loved the food but rarely knew the places were connected.
Our approach
We built one umbrella brand around a single idea: the flavours of the city, served at one table. It comes with a shared type system, a family of venue marks and a website that takes bookings for all four places.
Results
+52%
online bookings
4
venues
3×
Instagram engagement
