← All work
Beauty·2025
Lunaria
Identity, packaging and e-commerce for a homegrown skincare line built on Indonesian botanicals.
- Client
- Lunaria Skincare
- Role
- Identity, packaging, e-commerce
- Sector
- Beauty
- Year
- 2025
The challenge
A homegrown skincare line with honest formulas, lost on marketplace shelves full of look-alike pastel packaging. The founders wanted to look premium without looking imported.
Our approach
A precise, botanical identity: a colour code for every active ingredient, packaging that reads clearly as a marketplace thumbnail, and a store with ingredient-first product pages.
Results
3.1×
online revenue in year one
27%
repeat purchase rate
12
new retail partners
